Privacy and Security

Your Privacy

We appreciate the trust you place in Aviara, and we are committed to respecting your privacy and the security of your personal information. Our privacy policy, updated on January 1, 2011, describes the information we collect and how we use it. We always welcome your questions and feedback. For privacy-related issues, please contact us at:

Aviara, Legal & Regulatory Department

10808 South River Front Parkway, Suite 450
South Jordan, Utah 84095
Phone from US: 877-766-9563

Phone from outside US: (Access Code) + 801-657-4800
Email: customerservice@aviaralife.com

Information We Collect

We may collect information (including name, address, telephone number, email address, transaction information, credit card information and date of birth) when you:

  • Place an order on our Web site
  • Return an item or make an exchange
  • Inquire about our services
  • Receive a gift package
  • Create an account at aviaralife.com
  • Enter a contest or sweepstakes
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, promotion or event
  • Maintain an Aviara MasterCard account

We maintain the data that you provide us, along with a record of your purchases, in a secure database.  To best serve you, we may combine this information with data that is publicly available and data that we receive from other reputable sources, including our credit card issuer, Propay/MetaBank, whose policies meet the Direct Marketing Association's privacy standards.

We also gather information about how visitors navigate through our Web site by using clickstream data gathered with "cookies" and/or other online tools such as "pixel tags." See Cookies and Pixel Tags for further information.

Using Information We Collect

At Aviara, we always want to provide you with the best possible shopping experience and fulfill your orders exactly as you've requested. In order to do this, we collect information that allows us to:

  • Process and track your order
  • Provide the services you request
  • Contact you about the status of an order
  • Send you promotional offers we believe will be of interest to you
  • Send you Aviara email updates
  • Identify your product and service preferences
  • Customize our communications to you
  • Provide information concerning product recalls or products you have purchased
  • Improve our merchandise selection and customer service

Information We Share with Others and Your Privacy Rights

We contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Aviara.

From time to time, we make our mailing list (names and addresses only) and general shopping activity available to reputable companies whose products we believe will be of interest to you and whose privacy practices meet the Direct Marketing Association's privacy standards. We do not share email addresses for this purpose. If you do not want to receive mailings from other reputable companies and prefer that we do not share any information with these companies, please contact us.

If you apply for the Aviara MasterCard, you provide the financial and personal information needed to process your application directly to ProPay/MetaBank, the issuer and the administrator of the credit card program. ProPay/Metabank is independent of Aviara and has its own privacy and security policies. You can review their policies at www.propay.com.

On rare occasions, we may disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

Your Choices about Communication from Aviara

We offer choices about the types of information you receive from us. If you prefer not to receive catalogs or email updates from Aviara or if you prefer to receive them less frequently, please contact us at the address shown below..

If you do not wish to receive other communications from us, such as surveys, please contact us at:

Aviara
10808 South River Front Parkway, Suite 450
South Jordan, Utah 84095
Phone from US: 877-766-9563

Phone from outside US: (Access Code) + 801-657-4800
Email: customerservice@aviaralife.com

Please be sure to provide us your exact name and address, or the mailing label from your catalog, so that we can be sure to identify you correctly. Because mailings are planned in advance, it may take several weeks for your request to become effective. If, due to human error, you continue to receive unwanted communications, please contact us again and we will make every effort to correct the situation.

Cookies and Pixel Tags

A cookie is a small data file that is stored by your Web browser on your computer. Cookies enable you to place an order on our Web site. They also allow us to enhance and personalize your online shopping experience, so that the information you receive is more relevant to you.

For example, we use cookies to:

  • Remember what items are in your Shopping Bag
  • Recognize you when you return to our Web site
  • Enable you to use Express Checkout, if you have created an account at aviaralife.com
  • Study how our customers navigate through our Web site and which products they request in site searches

If you set your browser to refuse cookies, please call us at 877-766-9563 to place your order.

We also use pixel tags – tiny graphic images – to tell us what parts of our Web site you have visited or to measure the effectiveness of any searches you may do on our site. Pixel tags also enable us to send you email in a format you can read and let us know when you have opened an email message from us.

We may also contract with other companies who use cookies or other online tools such as pixel tags to measure the performance of a marketing effort on our behalf. We prohibit these companies from using this information for their own marketing purposes or from sharing this information with anyone other than Aviara.

How We Use Email

When you provide us your email address, we will email you as necessary to process your order, respond to a request or provide customer service. For example, after you place an order at aviaralife.com, you will receive an email confirmation and, in most cases, an email with package tracking information.

We may also send promotional email about products, special offers, services or events that we believe may be of interest to you. It is our intent to send promotional emails only to those persons who wish to receive them.

Links to Other Sites

Occasionally we provide links on our Web site to other sites we think you will enjoy. These sites operate independently of Aviara and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit.

Updating or Reviewing Your Information

To update your customer information (name, address, telephone number and email address), please sign into your account at aviaralie.com. Also, you can call us at 877-766-9563 to update any of your information. To protect your privacy, we will need to validate your identity before you update or review your information.

Security

It is our intent to protect against the loss, misuse or alteration of information that we have collected from you or received from a partner. We use a variety of current technologies and processes for protection of our customer data. We limit the information we provide to outside companies with whom we contract to only what they need to carry out their responsibilities. It is our practice to use encryption whenever we receive or transmit sensitive data.

When you make a purchase, request a catalog or create an account on our Web site, your transactional information is transmitted in a safe, encrypted format. See About Security for details.

Privacy of Children on Our Web Site

Our Web site is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.

Policy Changes

From time to time, we may use customer information for unanticipated uses not previously disclosed in our privacy notice. If our information practices change, we will post these changes on our Web site. We encourage you to review our privacy policy periodically.

Questions or Comments?

For questions, comments or assistance, we invite you to contact us.

We hope to answer any questions to your satisfaction, but should you ever want to contact a third party regarding our privacy practices, you can email the Direct Marketing Association's Committee on Ethical Business Practices at ethics@the-dma.org. The DMA is the oldest and largest association for consumers and companies with interest in direct marketing.

About Security

Shop with Confidence at aviaralife.com

At Aviara, we understand your concerns about online security. That's one of the reasons we offer a Secure Order Promise and maintain rigorous standards to ensure your personal information is safe when you shop at aviaralife.com.

What We Do to Protect Your Information

We use encryption technology to ensure the secure transmission of any personal information you provide while using aviaralife.com. All transactions at our site are conducted using 128-bit Secure Sockets Layer (SSL) encryption. You can easily determine when you're sending data securely by looking at the web address (URL) in your browser window: the first few letters will change from "http" to "https" when you are transmitting information protected by SSL encryption. The "s" in "https" stands for "secure."

Secure Order Promise

We designed our Secure Order Promise so that you will never have to pay for any unauthorized charges to your credit card account, if those charges result from your authorized transaction at aviaralife.com.

If you are a victim of credit card fraud, the Fair Credit Act specifies that your credit card company can hold you liable for no more than $50 in fraudulent charges to your account. With our Secure Order Promise, you'll be reimbursed for any amount up to $50 billed to you by your credit card company for unauthorized charges to your account, if those charges result from an order you've placed at aviaralife.com. To benefit from this protection, you must promptly notify your credit card company of any fraudulent charges and follow the procedures for doing so as outlined in your credit card agreement.

What You Can Do

Popular Web browsers (such as Internet Explorer, Firefox, AOL Explorer and Safari) support SSL technology. To ensure you're getting the best protection available, we recommend using the latest version of your browser software and downloading security updates as they become available.

Following are a few more suggestions for maintaining the security of your computer and the information you provide online.

  • Install software only if you are certain it is from a trusted source.
  • Use public computers only if they are maintained by a trusted source, and always be sure to log out of your aviaralife.com account and shut down the web browser before leaving the computer.
  • If you are presented with a link to aviaralife.com in email or on another site, and are unsure whether it is valid, do not click the link. Instead, type www.aviaralife.com in your browser's address field to access our site directly.

Note: Email is not a secure form of communication. Please do not send us your credit card number or other personal information via email.

Links to Other Sites

Occasionally we provide links on our Web site to other sites we think you will enjoy. These sites operate independently of Aviara and have established their own security and privacy policies. For the best online experience, we strongly encourage you to review these policies at any site you visit.

To learn more about Aviara’s privacy and security practices, please see Your Privacy Rights.